The roots of Aveda
Aveda started with one shampoo and a mission to create naturally – derived products that care for your hair and the world we live in. Today our ingredients are over 95% naturally derived, and harvested worldwide. Our hair care systems deliver salon-proven results and feature unique flower and plant pure-fume™ aromas that change your mood while you cleanse and condition your hair.
At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.